JOEY SCHAEFER

Creative leader with a background in digital storytelling, campaign development, and cross-platform brand strategy. At Apple TV+, I lead the creative development and execution of high-profile entertainment campaigns, shaping narratives from pitch through launch. Experienced in guiding agency teams, aligning cross-functional stakeholders, and crafting bold, culturally resonant work. Passionate about connecting audience insight with creative vision to build brands that break through culture.

WORK EXPERIENCE

4/2021 – PRESENT

Apple – Apple TV+ | Los Angeles, CA

Creative Producer

  • Led creative development and execution of integrated TV and film marketing campaigns, from strategic concept through multi-platform launch

  • Directed agency partners across concepting, production, and delivery of AV, social, experiential, and digital work

  • Collaborated with filmmakers, talent, and internal stakeholders to align campaign storytelling with brand and show identities

  • Oversaw production timelines, budgets, and creative approvals across a slate of high-profile original titles

  • Partnered with cross-functional teams (PR, social, brand, media) to ensure creative consistency and strategic impact

10/2020 – 4/2021

Goodby Silverstein & Partners | San Francisco, CA

Account Manager

  • Led project development and production process from ideation to execution

  • Managed relationships with clients and partner agencies

  • Optimized campaigns in coordination with in-house and external analytics partners

  • Supported the growth of Assistant Account Managers across accounts

2/2017 – 10/2020

National Geographic | Washington, D.C.

Associate Manager, Social Media

  • Led creative strategy and production for social campaigns tied to National Geographic series and specials

  • Managed agency relationships, talent partnerships, and campaign budgets

  • Developed and presented campaign plans and recap reports, informed by analytics and performance data

  • Directed development of Nat Geo WILD digital series and talent-led content initiatives

  • Managed editorial voice and strategy for Nat Geo WILD’s Instagram

4/2016 – 2/2017

National Geographic | Washington, D.C.

Social Media Producer

  • Produced original social content to support major programming launches around National Geographic series, specials, and tentpoles

  • Supported integrated campaign rollouts in coordination with marketing, PR, and paid media teams

5/2015 – 4/2016

Live At 9:30 | Washington, D.C.

Social Media Manager

  • Created engaging, platform-specific content for Live at 9:30’s social media channels to drive audience interest and tune-in

  • Managed daily operations of social media accounts, overseeing scheduling, posting, and community engagement

  • Developed and maintained an editorial and marketing calendar in partnership with PR teams to align messaging across campaigns.

  • Contributed to growing the show’s digital presence through strategic storytelling, timely content, and audience-first thinking

3/2014 – 5/2015

Discovery Communications | Silver Spring, MD

Social Media Coordinator

  • Developed and executed social media strategy for Animal Planet.

  • Produced original social content to drive audience engagement and amplify key programming and talent

  • Collaborated with Marketing and PR teams to build an integrated editorial calendar, ensuring consistency across campaigns and communications

  • Monitored performance metrics and audience insights to inform content optimizations and real-time strategy pivots

EDUCATION 

2009 - 2013

Temple University – Philadelphia, PA

Bachelor of Arts in Communications

Journalism Major