JOEY SCHAEFER

Joey Schaefer is a natural organizer, fusing a background in journalism with experience in account management, and digital media creative and strategy. He currently manages multimedia advertising campaigns at Goodby Silverstein & Partners in San Francisco. With a record of initiative and efficacy, Joey develops and executes strategies which can bring value to your business.

WORK EXPERIENCE

10/2020 - Present

Goodby Silverstein & Partners | San Francisco, CA

Account Manager

  • Leading the TV/digital media creative development process from concept through execution.

  • Managing trusting and empathetic relationships with clients and partners.

  • Optimizing campaigns in coordination with in-house and external analytics partners.

  • Supporting the growth and development of Assistant Account Managers on the accounts.

  • Effectively managing simultaneous projects on a rolling schedule.

2/2017 – 10/2020

National Geographic | Washington, D.C.

Associate Manager, Social Media

  • Developing, producing and executing of social media campaigns surrounding series, shows and specials.

  • Managing RFP process, partner relationships and budgets of marketing campaigns with creative agencies, production companies, talent and other partnerships.

  • Optimizing campaigns in coordination with Nat Geo’s analytics team and paid media agency partners.

  • Coordinating campaigns cross-functionally with Nat Geo properties and ad/sales team.

  • Developing, producing and project managing Nat Geo WILD’s digital series.

  • Managing Nat Geo WILD’s Instagram editorial and talent community.

4/2016 – 2/2017

National Geographic | Washington, D.C.

Social Media Producer

  • Producing social media content for National Geographic programs.

  • Assisting in development and execution of social media campaigns surrounding series, shows and specials.

  • Developing plans, presentations and analytic recap reports for National Geographic series’.

5/2015 – 4/2016

Live At 9:30 | Washington, D.C.

Social Media Manager

  • Creating compelling content for Live at 9:30’s social media platforms

  • Managing social media channels and social media executions.

  • Developing editorial and marketing calendar alongside PR departments.

3/2014 – 5/2015

Discovery Communications | Silver Spring, MD

Social Media Coordinator

  • Creating compelling content for Animal Planet’s social media platforms.

  • Developing editorial and marketing calendar alongside Marketing/PR departments.

  • Creating and executing Animal Planet’s ‘Road to Puppy Bowl’.

  • Executing community outreach with live social media stunts.

EDUCATION 

2009 - 2013

Bachelor of Arts in Communications

Major: Journalism

Temple University – Philadelphia, Pennsylvania