LEARN TO RIDE AGAIN
Forget anything you thought you knew about riding. Start over. Specialized electric bikes are like nothing you’ve ever imagined, so Let’s Learn to Ride Again.
As the account manager, Joey worked with Specialized clients, freelance digital artists and GS&P creatives and strategists for the creative development and production of Specialized’s Learn to Ride Again campaign.
The Campaign
We all learned to ride bikes as children. But before adulthood most people stopped. They lost the thrill, found other ways to get around, or felt cycling was only for hardcore riders like Peter Sagan.
But as cities around the world begin to rethink transportation for the future, Turbo electric bikes have the power to be at the forefront of the movement. On a Turbo you can ride faster, farther and for longer than ever before, making it a legitimate transport alternative.
So we created a campaign entirely in-house to celebrate all the benefits of riding Turbo, encouraging everyone to get back on bikes. We invite people to recapture the thrill of cycling, and even call out Donald Trump on a need to fight climate change, ending the film with a rallying cry to the world, “Let’s learn to ride again.”
MAKE IT SOCIAL
OOH/RETAIL
The abilities of the Specialized Turbo series is more powerful than ever. We created a OOH/Retail campaign that utilizes the iconic Specialized ‘S’ and turned it into a bike route only conquerable with a Specialized Turbo electric bike.
Commutes made quicker — the power to ride more trails — rides farther than ever before.
