XFINITY MOBILE

Expensive phones on sale - that has a nice ring to it.

Xfinity Mobile has a constant slate of phone promotions for companies like Apple, Samsung and Google that run on on social platforms (Facebook, Twitter and Snapchat), an important sales driver for the company.

XM runs anywhere from 1-4 phases posts per promotion, bringing sales awareness through pre-registration, pre-order, at availability and retargeting posts.

Joey worked with Goodby Silverstein & Partners creatives to build a reusable social template that showcases new phone devices and sales, avoids creative fatigue, and brings in the big bucks. Joey oversaw the production of all social promotions, working with Xfinity Mobile clients to make their business goals come to life, while through working with creatives to make social assets that speaks to those goals — handsomely.