DEAD BY DAWN

Joey led the creative strategy and production for the digital campaign for Dead by Dawn, nature's first horror show, by the creator of The Walking Dead. The digital campaign tapped Skybound Entertainment as the creative agency for the campaign. The campaign dropped fans into the 80's era, when horror movies dominated the landscape (e.g. The Shining, A Nightmare on Elm Street, Friday the 13th). 

We previewed the subjects and predation moments that would be featured in the premiere, with an 8-bit-style gaming digital piece.