Yellowstone live
National Geographic Channel headed to Yellowstone… Live! In an epic, four-night event, viewers experienced adventure through Yellowstone National Park as it came alive after a long, brutal winter. Flowers blooming, rivers flowing, babies are abundant and, therefore, predators are lurking.
Charlie Hamilton James TAKEOVER
Joey led the creative strategy for National Geographic's Yellowstone Live digital campaign. Among the diverse components of the marketing campaign, Joey developed and produced a 4-day Instagram Story takeover to prime fans for the 4-day live broadcast show.
National Geographic Explorer and photographer Charlie Hamilton James provided fans unparalleled access to the Greater Yellowstone ecosystem that built awareness around Yellowstone Live.
(Video is a a string-out of the Instagram Story highlight, featured on @NatGeo)